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The transformation of Tous in 2022 marks a significant shift in its image, moving beyond the iconic “bear” to attract new audiences. The new proposal features a bold and robust typographic design, yet remains friendly due to its rounded shapes.
Capa played a crucial role in this process by handling the manufacturing and installation of the new image. The company was responsible for producing key visual elements such as signs and signage, as well as any physical components that represented Tous’ updated visual identity. Capa’s involvement underscores its ability to bring Tous’ creative vision to life, emphasizing the importance of consistent execution to ensure a successful transition to the brand’s new identity.
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After more than thirty years dedicated to corporate identity, we are still as excited as the first day to start each new project.
If you are looking for a committed team that can make your ideas come true, no matter how ambitious they are, we would love to hear them.
If you are looking for a committed team that can make your ideas come true, no matter how ambitious they are, we would love to hear them.
CAPA Signs © All rights reserved
After more than thirty years dedicated to corporate identity, we are still as excited as the first day to start each new project.
If you are looking for a committed team that can make your ideas come true, no matter how ambitious they are, we would love to hear them.
CAPA Signs © All rights reserved
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